(Source: kindatipsy)
Surrogate Self: Mind control: the advent of neuroscience in marketing
Brands are forever seeking more effective methods to build closer connections with the consumer, boost recognition, build loyalty and sway the purchase decision journey. Marketers have made staggering advances in their ability to analyse and understand what influences consumers, whether this be…
(Source: Guardian)
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(Source: oldthunder, via surrogateself)
(Source: richardeflanagan)